Coffee Marketing and Promotion

Coffee marketing that communicates an origin brand message to the global coffee trade. We work with coffee industry trade media, perform public relations activities, organize coffee marketing events and coffee origin tours or national coffee festivals. We develop a custom plan of communications for every client

Public-Private Partnerships

We assist development agencies to improve trade by linking coffee producers with buyers in consuming markets through direct trade public-private partnerships or collaboration with coffee importers

Cupping Competitions and Auctions

Our team organizes objective and credible international specialty coffee cupping competitions, with optional price discovery and coffee auction events for international trade with coffee buyers

Branding

Branding plays a crucial role for coffee producers and coffee origin countries to develop trust among coffee buyers and raise premiums. We work with producers and origin representatives to identify brand values and communicate them authentically to coffee buyer audiences

Market Strategy

Our experts consult on market strategy to identify priority markets for coffee trade for all qualities of coffee, from commercial grades through high-value specialty coffee. No bean is left behind

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Certification Assistance

We advise on sustainability standards and certifications, evaluating certification options and providing guidance on the process of following program criteria and obtaining certification brand marks including Rainforest Alliance, Fair Trade (US and International), organic and more

Increase Green Coffee Market Value

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