Coffee Market and Trade Expert
Andrew Hetzel is a coffee market, value chain, and international trade consultant with sixteen years’ experience. He has advised public and private sector coffee industry stakeholders in more than forty countries to increase the value of coffee trade through improvements in productivity, quality, and market access.
Mr. Hetzel has managed or held senior roles in coffee quality, marketing, and trade for value chain projects in Asia and Pacific (India, Myanmar, Timor-Leste), East Africa (Ethiopia, Tanzania, Uganda), South America (Brazil, Ecuador), and the Arabian Peninsula (Yemen). As a consultant to private businesses, he has additionally provided quality training and business consultancy services for more than two dozen coffee importing and roasting businesses in Australia, Asia, Europe, and the United States.
Mr. Hetzel is a member of the Board of Directors of the Specialty Coffee Association (SCA), the world’s largest coffee trade association. He is the board liaison and Chairman of the SCA Education Advisory Council responsible for SCA’s education, lecture, and laboratory campus programs. From 2012-2016, he was an instructor for the Coffee Quality Institute’s Q Arabica and Robusta (Q Grader) coffee evaluation certificate courses.
As a visible specialty coffee industry spokesperson, he has been quoted by trade publications and consumer media outlets on coffee-related issues, including: the Associated Press, CNN, MSNBC, New York Times, Reuters, Time Magazine, and Wall Street Journal.
With help from other smart people
We bring in talented coffee consultant friends to work on projects that need specialists in the areas of engineering, coffee science, agronomy, processing, roasting and finance.
Coffee Value Chain Sustainability, Sourcing and Trade
Sarah has a M.A. in Peacekeeping Management from the University of Turin, Italy, and B.A. in Philosophy and Politics from Warwick University in the U.K. She is an established coffee procurement and export professional with extensive experience with sustainability initiatives, international coffee supply chain and value chain activities, coffee quality improvement and trade. Prior to starting her coffee and cacao supply chain consultancy, Amsterdam-based Vuna Origin Consulting, Ms. Morrocchi managed export supply chain operations for Sustainable Harvest Coffee Importers of Portland, Oregon, USA, from 2007-2011, and was later its Global Supply Chain Director until 2015. She speaks fluent English, Italian, Swahili and Spanish.
Coffee Science and Agronomy
Shawn holds MS and PhD degrees from the University of Hawai‘i in the field of Tropical Plant and Soil Sciences. He has researched various aspects of coffee science, including horticulture, biochemistry and sensory analysis. He is a co-owner of Daylight Mind Coffee in Kona, Hawaii and also the author of Hawaii coffee book and co-editor/author of, Coffee: A Comprehensive Guide to the Bean, the Beverage, and the Industry
R. Miguel Meza
Coffee Processing / Roasting
Miguel is an independent coffee roasting and processing expert based on the Big Island of Hawaii, who is also part owner of Paradise Coffee Roasters of Minneapolis. While he was roastmaster at Hula Daddy Coffee of Kailua-Kona, Ken Davids of Coffee Review named him, “one of the coffee industry’s young visionaries.” He has overseen coffee processing to high standards in Hawaii, Jamaica, Panama, El Salvador, Brazil, India, Ethiopia, the Dominican Republic and Taiwan.