Coffee Development and Value Chain Consultant
Andrew Hetzel is a coffee value chain development, value chain and market expert with eighteen years’ experience. He has advised public and private sector coffee industry stakeholders in more than fifty countries to increase the value of trade through improvements in policy, capacity development, and market access. Much of his work focuses on sustainable improvements benefiting smallholder farmers, particularly women and marginalized communities.
Mr. Hetzel has managed or held senior roles in coffee value chain projects funded by USAID, ADB, Australia DFAT, UN and others in Asia and Pacific (India, Myanmar, Papua New Guinea, Timor-Leste), East Africa (Ethiopia, Tanzania, Uganda), South America (Brazil, Ecuador), and the Arabian Peninsula (Yemen). As a consultant to private businesses, he has provided quality training and business consultancy services for coffee importing/trading and roasting companies in Australasia, Asia, Europe, the Middle East and the United States.
Mr. Hetzel is a member of the Board of Directors of the Specialty Coffee Association (SCA), the world’s largest coffee trade association. He is the board liaison and Chairman of the SCA Education Advisory Council responsible for SCA’s Coffee Skills Program. From 2012-2016, he was an instructor for the Coffee Quality Institute’s Q Arabica and Robusta (Q Grader) coffee evaluation certificate courses. From 2008-2013, he was a board director of the World Coffee Events, responsible for the World Barista Championship competition.
As a visible specialty coffee industry spokesperson, he has been quoted by trade publications and consumer media outlets on coffee-related issues, including: the Associated Press, CNN, MSNBC, New York Times, Reuters, Time Magazine, and Wall Street Journal.
With help from other smart people
Sara of Vuna Origin Consulting has a MA in Peacekeeping Management from the University of Turin, Italy, and BA in Philosophy and Politics from Warwick University in the U.K. She is an established coffee procurement and export professional with extensive experience with sustainability initiatives, international coffee and cacao supply chain activities, coffee quality improvement, and trade. She speaks fluent English, Italian, Swahili and Spanish.
Asli is the 2014 Turkish National Brewers Cup Champion, and achieved 3rd place at the World Brewers Cup Championship in Rimini, Italy. She is an AST for the Specialty Coffee Association, accredited to offer SCA certificate training in Introduction to Coffee, Green Coffee, Sensory Skills, Roasting and Brewing modules. Ms. Yaman is also an accredited Q Grader and volunteer education coordinator for SCA Turkey. Asli Yaman
Mr. Steiman holds MS and PhD degrees from the University of Hawai‘i in the field of Tropical Plant and Soil Sciences. He has researched various aspects of coffee science, including horticulture, biochemistry and sensory analysis. He is a co-owner of Daylight Mind Coffee in Kona, Hawaii and also the author of Hawaii coffee book and co-editor/author of, Coffee: A Comprehensive Guide to the Bean, the Beverage, and the Industry.
Miguel is an independent coffee roasting and processing expert for Isla Custom Coffees based on the Island of Hawaii, and also partner/owner of Paradise Coffee Roasters of Minneapolis. While he was roastmaster at Hula Daddy Coffee of Kailua-Kona, Ken Davids of Coffee Review named him, “one of the coffee industry’s young visionaries.” He has overseen coffee processing to high standards in Hawaii, Jamaica, Panama, El Salvador, Brazil, India, Ethiopia, the Dominican Republic and Taiwan.R. Miguel Meza
Mr. Leibowitz is a Past President of the SCA Roasters Guild, and a member of its executive committee. He has developed training customer training courses and regularly teaches classes on cupping, blending and all aspects of brewing. He is an accredited Instructor and Q Grader for the Coffee Quality Institute, Authorized SCA Trainer for the Specialty Coffee Association and a judge at Rainforest Alliance Cup For Quality. Allen Leibowitz