@MyStarbucksIdea bends history

The tweet in question was from @MyStarbucksIdea, a marketing representative of Starbucks, which read, “Sbux VIA was an idea from a customer almost 20 years ago.” The message was posted at 8:32 AM HST (11:32 PST) on March 18th. The message was not a reply...
Starbucks Via instant coffee

Starbucks Via instant coffee

In development for 20 years, news of Starbucks instant coffee project was leaked 5 days before today’s unveiling, conveniently, just enough time for buzz to circulate over the weekend before the official announcement. The product, called “Via” will...

Small cafes holding their own

At least a half dozen articles in recent weeks have reinforced what we already know: well-run specialty coffee businesses are insulated from the economic recession. While Starbucks and its management problems are grabbing national headlines, small regional coffee...