by andrew | Mar 7, 2012 | industry, marketing
In the age of social media manipulation and overused, overstated claims of “the finest, rarest coffee the world has ever seen,” it’s refreshing to see one company stand out with a unique form of advertising: humbly telling the truth. Shocking...
by andrew | Oct 24, 2011 | business, competitions, events, marketing, news
Last week while paging through the October 2011 issue of Bon Appetite magazine, I nearly fell off of my chair. Staring right back on page 25 was the smiling face of a friend, Italian Barista Champion Francesco Sanapo. Francesco is the face of an advertising campaign...
by andrew | Oct 7, 2011 | competitions, events, marketing
It’s been just over 1 month since we left Moscow’s famed Red Square, site of the 2011 Spasskaya Tower and International Coffee Festival. I still find myself in a state of disbelief or maybe denial: did it all really happen? As quoted today by Sprudge, the...
by andrew | Aug 10, 2011 | events, marketing, news |
Six champion baristas hosted by Soyuz Coffee Roasting will represent their countries as ambassadors of specialty coffee on Moscow’s famed Red Square this summer during the annual Spasskaya Tower international military music festival. The Red Square Six are:...
by andrew | May 25, 2011 | business, events, marketing, news
For the first time this August 31 through September 4, barista champions will have the opportunity to demonstrate their craft in front of a live audience of thousands on Red Square at the annual Spasskaya Tower festival. I can’t think of a more fitting way for...
by andrew | Jan 5, 2011 | business, marketing, oddities, retail, starbucks |
Remember when Starbucks pledged to return to its roots and focus on core coffee business? Well, it’s time for those roots to get a new bleach job. Today in yet another move that has confused brand marketers flipping their calendars ahead to April 1st, Starbucks...
