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Smallholder Coffees Shine at 2018 PNG Competition

by andrew | Oct 16, 2018 | competitions, origin | 0 comments

Smallholder coffees excelled at the 2018 Papua New Guinea Coffee Cupping Competition, with top lots achieving over 85 points on Specialty Coffee Association (SCA) scoresheets. This is the third annual event organized by PNG’s Coffee Industry Corporation (CIC), in...

Festival Kafe Timor Sponsors Wanted

by andrew | Aug 27, 2017 | associations, competitions, events, origin | 0 comments

The first Festival Kafe Timor in 2016 brought together thousands of smallholder farmers, baristas, and roasters from across Timor-Leste to participate in educational activities and the celebration of national coffee culture. It was a positive experience for the...

Timor-Leste Coffee Quality Competition Won by Smallholder Farmer

by andrew | Dec 8, 2016 | associations, competitions, events, origin, quality | 0 comments

Smallholder farmers cultivating Timor-Leste’s signature heirloom coffee variety led the field in the country’s inaugural national cup quality contest. The competition ran from November 28 – December 3rd in conjunction with Festival Kafe Timor, a weeklong...

First Myanmar coffees coming to SCAA in Atlanta

by andrew | Apr 6, 2016 | competitions, events, featured, news, origin | 0 comments

Myanmar coffee is coming to the Specialty Coffee Association of America event in Atlanta. This will be the first time that an organized producer group from the origin has visited the United States and also the first season that specialty coffee is available for export...

Latte Art Increases Coffee Value: Study

by andrew | Aug 10, 2015 | associations, competitions, industry, news, quality, retail, science | 0 comments

The connection between aesthetics and people’s perception of value is something that has been long known and studied by sensory scientists but a direct link between latte art and coffee drinkers’ perception of coffee value has remained anecdotal: until...

Women farmers win first Myanmar coffee competition

by andrew | Jul 27, 2015 | associations, competitions, industry, origin, quality | 0 comments

In the first Myanmar coffee competition, two women smallholder farmers secured first and second place in their category and the overall event. Results were announced and trophies presented at a formal ceremony last week in Pyin Oo Lwin. I had the honor of...
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About

Coffee Strategies is led by Andrew Hetzel, a coffee industry and value chain development expert. Mr. Hetzel and his team advise government, NGO, and private coffee industry stakeholders to increase the value of coffee farming and trade.

Useful Things

  • Coffee Cupping Scoresheets
  • Fine Robusta Standards
  • How to Plan a Coffee Origin Tour
  • How to Plan a Trade Show
  • How to Start a Coffee Shop
  • How to Take the Q Grader Exam
  • SCA Cupping Protocols

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Specialty Coffee Association Member

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