Coffee Strategies

Make better coffee, sell coffee better

Coffee Value Chain

Coffee value chain experts that add value to coffee farming by improving coffee crop yield improvement, cup quality improvement, and international market access

Green Coffee Market

Green specialty coffee trade marketing, national coffee festivals and cupping competitions, buyer origin tours, international trade event participation and direct trade coffee public-private partnerships

Coffee Roaster Consulting

Coffee roasting consulting services including market research, roasting facilities engineering, product development, quality control, and financial risk management

Value chain consultants working to sustainably improve the value of coffee production and trade

Timor-Leste Coffee Industry Association

Asian Development Bank

Coffee sector rehabilitation of Timor-Leste


U.S. Agency for International Development

Specialty coffee segment development and market access for smallholder coffee farmers of Myanmar (Burma)

Coffee Quality Institute

Coffee Quality Institute

Coffee market strategy and trade adviser for Coffee Quality Institute projects in East Africa, Ecuador, Myanmar, and Yemen

Catholic Relief Services

Catholic Relief Services

Coffee cup quality competition and international trade market linkages for the CRS Coffeelands Program in Ecuador

Experts quoted by coffee trade and consumer media

Mr. Hetzel said the New York specialty coffee scene was in its infancy just five years ago, far behind cities like Portland and San Francisco, but has recently blossomed into one of the most vibrant in the world.

April 10, 2014

Wall Street Journal

Says Hetzel: “Single-serve is clearly the future of the coffee business.”

March 2, 2011

Time Magazine

“Coffee is something that has been with humanity for 1,500 years,” Hetzel said. “It’s not going anywhere any time soon.”

April 20, 2009


“You don’t see an Apple campaign for how well they treat workers in factories,” Mr. Hetzel said, referring to reports of poor working conditions at factories owned by some of the technology giant’s subcontractors. “But the coffee industry in particular seems to be especially sensitive to the environment and to workers.”

September 27, 2012

New York Times

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