Coffee Development Consultants
Making better coffee
Selling coffee better

Coffee Development

Coffee development consulting that increases the value of international coffee trade through improvements in policy, quality, capacity building, and market access for smallholder coffee farmers. Value chain analysis that helps guide policy and national strategy.

Market Analysis and Trade

Strategic coffee market analysis to guide strategy and decision-making. Business to business marketing: developing mutually-beneficial market linkages between consumers from high value markets and coffee producers worldwide; creating private public partnerships with the coffee industry.

Private Industry Consulting

As consultants for the private industry, we provide consulting services to improve the performance of coffee roasting businesses in Australia and New Zealand, Asia, Europe, and the United States. Clients also include coffee importers and institutional investors seeking to learn more about market dynamics.

Working to improve the value and sustainability of smallholder coffee farming

Timor-Leste Coffee Industry Association

Asian Development Bank

Organization of a coffee industry trade association and support for the Timor-Leste national coffee sector rehabilitation program

Coffee Quality Institute

Smallholder market access and quality training support for projects in Ecuador, Myanmar, Uganda, Tanzania, and Yemen.

Pacific Horticulture and Agriculture Market Access

Coffee market analysis and strategic plan for the Papua New Guinea Pacific Horticulture and Agriculture Market Access program


DMCC Dubai Multi-Commodities Centre

Support for development of the DMCC Coffee Centre in Dubai, UAE

Timor-Leste Coffee Industry Association

Brazil Specialty Coffee Association

North America coffee market analysis and strategy for the Brazil Specialty Coffee Association


USAID Feed the Future

Market strategy and coffee quality training for multiple donor projects funded by USAID Feed the Future in Myanmar (Burma) and Yemen

Timor-Leste Coffee Industry Association

Catholic Relief Services

Coffee quality training and support for the CRS Borderlands cacao and coffee initiative in Ecuador

Timor-Leste Coffee Industry Association

Soyuz Coffee Roasting

Coffee team leader for the design and launch of Soyuz Coffee Roasting in Kaliningrad, Russia

Coffee development experts quoted by consumer and trade media

Mr. Hetzel said the New York specialty coffee scene was in its infancy just five years ago, far behind cities like Portland and San Francisco, but has recently blossomed into one of the most vibrant in the world.

April 10, 2014

Wall Street Journal

Says Hetzel: “Single-serve is clearly the future of the coffee business.”

March 2, 2011

Time Magazine

“Coffee is something that has been with humanity for 1,500 years,” Hetzel said. “It’s not going anywhere any time soon.”

April 20, 2009


“You don’t see an Apple campaign for how well they treat workers in factories,” Mr. Hetzel said, referring to reports of poor working conditions at factories owned by some of the technology giant’s subcontractors. “But the coffee industry in particular seems to be especially sensitive to the environment and to workers.”

September 27, 2012

New York Times

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