Coffee Value Chain Consultants
Move Coffee from Commodity to Niche Markets
Coffee development consulting that increases the value of international coffee production and trade through improvements in policy, quality, capacity building, and market access for smallholder coffee farmers. Value chain analysis that helps guide policy and industry strategy.
Coffee market analysis to guide decision-making. Business to business marketing: developing mutually-beneficial market linkages between buyers from high value markets and coffee producers worldwide; creating private public partnerships with the coffee industry.
Consulting services to improve the performance of coffee trading, importing and roasting businesses. Clients also include institutional investors seeking to learn more about global coffee market dynamics and opportunities.
Decommoditize coffee, increase productivity and differentiate to make smallholder coffee farming sustainable.
Organization of a coffee industry trade association and support for the ADB Timor-Leste national coffee sector rehabilitation program
Coffee market analysis and strategic plan for the Papua New Guinea PHAMA and PHAMA+ programs
North America coffee market analysis and strategy for the Brazil Specialty Coffee Association
Market strategy and coffee quality training for multiple donor projects for the Coffee Quality Institute, funded by USAID as part of its Feed the Future initiative in Myanmar (Burma) and Yemen
Coffee experts quoted by consumer and trade media.
Mr. Hetzel said the New York specialty coffee scene was in its infancy just five years ago, far behind cities like Portland and San Francisco, but has recently blossomed into one of the most vibrant in the world.April 10, 2014
Says Hetzel: “Single-serve is clearly the future of the coffee business.”March 2, 2011
“Coffee is something that has been with humanity for 1,500 years,” Hetzel said. “It’s not going anywhere any time soon.”April 20, 2009
“You don’t see an Apple campaign for how well they treat workers in factories,” Mr. Hetzel said, referring to reports of poor working conditions at factories owned by some of the technology giant’s subcontractors. “But the coffee industry in particular seems to be especially sensitive to the environment and to workers.”September 27, 2012