Coffee Strategies

Make better coffee, sell coffee better

Coffee Value Chain

Coffee value chain consultants that add value to production through strategic guidance, consumer market access, and agriculture services for increased crop productivity, differentiation of specialty coffee, and coffee quality improvement

Coffee Trade

Green specialty coffee trade marketing, national coffee festivals and cupping competitions, buyer origin tours, international trade event participation and direct trade coffee public-private partnerships

Coffee Roasting

Coffee roasting consulting services including market research, roasting facilities engineering, management and operations, green coffee procurement, laboratory design and procedures, product development, quality control, safety and regulatory compliance.

Coffee industry consultants serving public and private business stakeholders

Timor-Leste Coffee Industry Association

Asian Development Bank

Nonprofit coffee trade association formation and capacity development in Timor-Leste


U.S. Agency for International Development

Coffee marketing, international trade and quality improvement to increase value of specialty coffee production for USAID in Burma (Myanmar)

Coffee Quality Institute

Coffee Quality Institute

Services for Coffee Quality Institute projects in Colombia, Ecuador, East Africa, Myanmar and Yemen

Catholic Relief Services

Catholic Relief Services

Coffee cupping competition and international trade market linkages for the CRS Coffeelands Program in Ecuador

Coffee industry quality and trade experts

Mr. Hetzel said the New York specialty coffee scene was in its infancy just five years ago, far behind cities like Portland and San Francisco, but has recently blossomed into one of the most vibrant in the world.

April 10, 2014

Wall Street Journal

Says Hetzel: “Single-serve is clearly the future of the coffee business.”

March 2, 2011

Time Magazine

“Coffee is something that has been with humanity for 1,500 years,” Hetzel said. “It’s not going anywhere any time soon.”

April 20, 2009


“You don’t see an Apple campaign for how well they treat workers in factories,” Mr. Hetzel said, referring to reports of poor working conditions at factories owned by some of the technology giant’s subcontractors. “But the coffee industry in particular seems to be especially sensitive to the environment and to workers.”

September 27, 2012

New York Times

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